We post your social media for you.
You close deals.
Reel Labs auto-creates and posts studio-grade market update reels to your Instagram, Facebook & TikTok — customized to your zip code, branded with your name. Starting at $49/mo.
Portland market week in review — New listings down 19%, sales up 6.5%... more
The market has already decided. It's happening on the feed.
Four data points the top 9% of agents quietly use to out-market the other 91%.
Active REALTORS® in the United States
— NAR Membership, 2025
Social media is the top lead-gen tool for agents
— NAR Technology Survey, 2024
Gen Z & Millennial buyers research agents on social
— RE/MAX Future of Real Estate, 2024
Running — short-form video = highest ROI content
— HubSpot State of Marketing, 2024
Ten hours a week. Zero listings closed.
Every week, thousands of agents sit down at the kitchen table — Canva open, ring light blinking, caption half-written. By Thursday the post still isn't up. By Sunday the momentum is gone.
01 · Time
10+ hrs
The average agent spends 10+ hours a week planning, shooting, editing, and captioning social content — time not spent with actual clients.
02 · Cost
$800–$4K
Hiring a freelance social media manager runs $800–$4,000 per month. A full-time in-house hire lands at $35K–$65K a year before HR overhead.
03 · Drop-off
91%
Only 9% of agents post consistently. The other 91% start strong in week one and quietly go dark by week three.
Real videos. Real market data.
Pick a content strategy. We fill every day of the week with studio-grade reels — produced and posted automatically.
9:00 AM
Just Listed · 4847 Borthwick Ave
10:30 AM
What Does $550K Buy in Portland?
9:00 AM
Portland Pulse · Inventory Down 19%
11:00 AM
Walk Score 94 · Why This Block Sells
9:30 AM
$550K at 6.37% · Your Monthly Payment
10:00 AM
Open House Tomorrow · First Look
8:30 AM
3 Homes Gone in 48 Hours · Act Fast
Just Listed · 4847 Borthwick Ave
What Does $550K Buy in Portland?
Portland Pulse · Inventory Down 19%
Walk Score 94 · Why This Block Sells
$550K at 6.37% · Your Monthly Payment
Open House Tomorrow · First Look
3 Homes Gone in 48 Hours · Act Fast
Just Listed · 4847 Borthwick Ave
The real cost of doing social the right way.
We priced every alternative so you don't have to. This is what the top-of-funnel looks like once agents do the math.
DIY Phone Video
- Cost
- $0
- Time
- 10+ hrs/wk
- Quality
- Amateur
- Consistency
- Dies week 3
Freelance SMM
- Cost
- $800 – $4,000
- Time
- 2–3 hrs/wk
- Quality
- Variable
- Consistency
- Depends on them
Marketing Agency
- Cost
- $1,000 – $20,000
- Time
- 1 hr/wk
- Quality
- Polished
- Consistency
- Contract lock-in
In-House Hire
- Cost
- ≈ $5,400 ($65K/yr)
- Time
- 0 hrs/wk
- Quality
- Variable
- Consistency
- HR overhead
★Reel Labs Autopilot
- Cost
- $49
- Time
- 0 hrs/wk
- Quality
- Studio-grade
- Consistency
- Daily autopilot
Sources: Sprout Social 2024 · Upwork 2024 · Glassdoor 2024 · HubSpot State of Marketing 2024
What Reel Labs published today.
A snapshot from the beta cohort, publishing live across four markets.
The people who study this say the same thing.
“REALTORS® are embracing AI and digital tools to enhance client service.”
Dr. Jessica Lautz
Deputy Chief Economist
— National Association of REALTORS®
“Reels will still be the #1 way to reach new followers and grow your account in 2024 and beyond.”
Eric Simon
Founder
— BAM Media / The Broke Agent
“Short-form video is the #1 content format for ROI — for the third year running.”
State of Marketing
Annual Report
— HubSpot, 2024
Three steps. Ninety seconds. Then autopilot.
Connect Your Accounts
One-click OAuth for Instagram, Facebook & TikTok via official APIs. We never see your password. Revocable any time.
Time required
60 seconds
Set Zip Codes
Pick the neighborhoods you farm. We plug into live MLS + public records data and start generating reels for each area.
Time required
30 seconds
Close More Deals
Your AI manager publishes daily across all platforms. You get analytics. You focus on clients. Those 10 hours a week come back.
Time required
Forever
Less than dinner for two. Never calls in sick.
Monthly
Annual
Quarterly
Every plan includes
- 5 fresh reels every week
- Auto-publish to Instagram, Facebook & TikTok
- Hyper-local data for your zip codes
- Studio-grade motion graphics + voiceover
- Your branding · colors · face
- Performance analytics dashboard
- Review & approval queue
- Cancel or pause anytime
7-Day Money-Back Guarantee · Cancel Anytime
Meta Graph API
Official Integration
SOC 2 Roadmap
Enterprise Security
Zero Passwords
OAuth 2.0 Only
AWS Hosted
99.9% Uptime SLA
Questions from the desk.
The real ones our beta cohort asks before signing up. Nothing sugarcoated.
Get your Sundays back. Close more deals.
Your competitors are already posting. Let your AI correspondent take the feed off your desk so you can focus on the one thing that actually pays — showing up at the closing table.